FreePoint Welcomes its New Leadership Team

LONDON, ON., Jan. 18, 2022 – FreePoint Technologies Inc. (“FreePoint”) a leading manufacturing software developer today announced the appointment of Larry Chevalier as FreePoint’s Chief Financial Officer, and Mark Baldwin as its Chief Executive Officer.

FreePoint’s Board had been searching for suitable professionals to join our company in these capacities and both Mark and Larry come with excellent credentials and experience. The primary focus for Mark and Larry is to develop, implement and execute the strategic plan that will lead FreePoint into accelerated organizational and financial growth.

With their combined experience and networks, FreePoint anticipates the team will be engaged, supported, and encouraged in their roles and excited to be part of this transition.

Larry Chevalier, BComm, MBA – A career entrepreneur and successful executive with over 25 years’ experience building companies in the technology and internet marketing spaces. Larry is excited to join the FreePoint management team in the role of Chief Financial Officer. Larry is an organizational growth expert with strong business acumen, exceptional communication skills, and wide experience in sectors such as manufacturing, digital marketing, software, and banking.

In 2000, Larry cofounded Conversys Inc. print-to-web publishing in 2000, sold to Transcontinental Inc. in 2009. From 2011 to 2015 he served as President & CEO, Delego Software Inc. For the past several years Larry has provided fractional management services to several local businesses.

Mark Baldwin, BA – Mark is a technology entrepreneur with senior management experience ranging from start-ups to publicly traded companies. Past experiences include Conversys, an innovative start up that established the digital flyer industry in Canada, expanded throughout North America, and built solid customer relationships with major retailers. Conversys was successfully sold to TC.Transcontinental Inc, a publicly traded company. At TC.Transcontinental, Mark managed four separate digital marketing subsidiaries.

Mark and Larry are very excited to now be part of the FreePoint team, to execute the new strategic plan, empower the team, and accelerate FreePoint’s growth!

About FreePoint Technologies

FreePoint provides Industrial Internet of Things (IIoT) software to manufacturers worldwide, helping them easily, rapidly, and cost-effectively connect to their machines and with their people, delivering immediate improvements in situational awareness and operational efficiency on the manufacturing floor. Learn more about  FreePoint’s ShiftWorx™ software here: https://getfreepoint.com/products/mes-software

Media Contact:
Tony Borges
Marketing Manager
FreePoint Technologies Inc.
(800) 682-0486 Ext. 116
media@getfreepoint.com

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