Our Team

Paul Hogendoorn

Paul Hogendoorn

Founder and Board Member
An incurable entrepreneur, Paul has co-founded or helped to launch numerous ventures over his 30+ year career, including most-recently FreePoint Technologies, an award-winning provider of software for the IIoT to manufacturers worldwide. Paul is a keynote speaker and published writer for multiple magazines and newspapers where he shares his passions: to encourage the next generation workforce to pursue a career in manufacturing and to support manufacturers in North America to remain competitive through the adoption of new IIoT technologies.
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Mark Baldwin

Mark Baldwin

Chief Executive Officer
Mark is a technology entrepreneur with senior management experience ranging from start-ups to publicly traded companies. Past experiences include Conversys, an innovative start up that established the digital flyer industry in Canada, expanded throughout North America, and built solid customer relationships with major retailers. Conversys was successfully sold to TC.Transcontinental Inc, a publicly traded company. At TC.Transcontinental, Mark managed four separate digital marketing subsidiaries.
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Larry Chevalier

Larry Chevalier

Chief Financial Officer
Larry is a career entrepreneur and successful executive with over 25 years‘ experience building companies in the technology and internet marketing spaces. He is excited to join the FreePoint management team in the role of Chief Financial Officer. Larry is an organizational growth expert with strong business acumen, exceptional communication skills, and wide experience in sectors such as manufacturing, digital marketing, software, and banking. In 2000, Larry cofounded Conversys Inc. print-to-web publishing in 2000, sold to Transcontinental Inc. in 2009. From 2011 to 2015 he served as President & CEO, Delego Software Inc. For the past several years Larry has provided fractional management services to several local businesses.
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Darrell Cook

Darrell Cook

Chief Commercial Officer
As Chief Commercial Officer, Darrell leads the overall vision and strategy for all commercial divisions with strong focus on business development, marketing and account management. He is an expert in business scale-ups with an aptitude toward innovation. As an executive leader, Darrell has a wide range of experience within technology, media, and software organizations throughout North America and Western Europe. Darrell is a hands-on leader who drives top-line growth coupled with bottom-line results. He applies nascent management tactics using agile planning, self-coaching, and neuro-selling techniques to deliver results within a team-based system. His client-first approach has a direct effect for building strong relationships and increasing the customers’ lifetime value for the company.
Darrell completed his undergraduate studies at York University in Cognitive Behavior and Neurophysiology. He received his Executive Business Education at The Wharton School of Business and recently completed his Certificate in Applied Neuroscience at MIT.
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Tony Borges

Tony Borges

Marketing Director
As FreePoint‘s Marketing Director, Tony offers 18 years of manufacturing optimization knowledge, with an aptitude for solving problems which increase business and manufacturing efficiency. His work in sales management for leading high-tech manufacturers afforded him practical experience on manufacturing production lines providing technical solutions that improved productivity, reduced waste, increased quality, and safety. Tony is a driven marketer who excels at market research, strategy creation and execution, including content creation with numerous articles published. Tony is a growth hacker by nature; he’s creative, business savvy and technical with a proven track record as an action-oriented leader.
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Jason Maclean

Jason Maclean

Account Manager
Jason is an experienced manufacturing supervisor/manager with over 20 years’ experience in various industries including Food and Beverage, Aerospace, Steel and Metal Fabrication and Automotive Teir 1-3. With a safety first, and Continuous Improvement mindset, Jason has served as a trainer and manager in joint health and safety. He is also the winner of multiple Kaizan Continuous Improvement awards, and has extensive LEAN Manufacturing experience and waste reduction experience.
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Jeff Espinoza

Jeff Espinoza

Account Manager
As an employee of FreePoint since 2017, Jeff started as an integral member of the finance department. With our recent growth, he now services our customers directly as a valuable member of the Sales & Customer Care Team in Account Management. Jeff is dedicated to providing our clients with the best experience using ShiftWorx software. From implementation, to training on new features, it is Jeff’s goal to ensure that our clients needs are always being exceeded.
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Blog

Take a look at our blog, with up-to-date posts.

Machine Monitoring

Take a look at our ground breaking machine monitoring capabilities.

Industrial Internet of Things (IIOT)

Learn about how our tech works to help you.

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